Market Analysis & Product Strategy Operating Model​

Following a major reorganization of its technology and marketing divisions, the Client sought guidance on structuring and mobilizing a new Product Strategy function, along with tactical support in developing its interaction models and artifacts. The goal was to establish distinct groups for strategic market and competitive analysis versus building and enhancing technology capabilities, leading to the division of the legacy Product Management organization into Product Strategy and Product Delivery functions. After designing and implementing the operating model for Product Strategy, RGP developed frameworks for recurring business and competitor analysis and produced initial publications to support executive leadership decision-making.​

RGP deployed a team of strategy consultants to help the Client define the organizational structure and develop an operating model for the new Product Strategy function. This included establishing vision and goals, opportunity tracking processes, competitive intelligence frameworks, a RACI matrix, and an interaction model with other Bank departments. Additionally, RGP defined and implemented strategies and templates for competitive market analysis to identify product trends and industry best practices. RGP also partnered with the Client to create standardized business case templates, enabling the Product Strategy function to assess the business viability and feasibility of potential opportunities.​

RGP helped the Client establish a Product Strategy function, improve competitive analysis, and drive informed strategic investments through intelligence publications.​