contributors
Alison Bakun
Director, Brand & Content, Corporate Marketing
December 29, 2025 • 2 Min Read
Every year, we take a look at content performance. Not to celebrate clicks, but to listen. Because what leaders choose to read—really read—usually tells you where the pressure is. What questions are getting harder. What decisions feel heavier than they used to. When we stepped back and looked at our most-read insights, research, and conversations from the past year, a few patterns kept showing up. Here’s what stood out.
AI Is No Longer Just a Talking Point, It’s a Strategic Imperative
AI showed up everywhere in our analytics this year. No shock there.
But engagement told a deeper story. Leaders gravitated toward content on readiness, governance, risk, and ROI—especially from a finance and enterprise perspective. These weren’t curiosity clicks. They reflected intent from organizations already making real AI decisions.
What we take from that:
Leaders aren’t debating whether AI matters anymore. They’re trying to figure out how to move forward responsibly without breaking trust, budgets, or systems.
Execution is Where the Tension Lives
Some of our most-read pieces this year centered on ERP strategy, finance transformation, and mission-critical execution. What consistently resonated were perspectives on reassessment, flexibility, and navigating complexity when timelines shift and certainty disappears.
What this tells us:
Strategy isn’t the bottleneck. Execution is. Leaders are actively pressure-testing decisions already in progress, looking for ways to reduce risk without starting over.
Moments of Reassessment Proved to be a Strong Driver of Engagement
A key theme across top-performing content was when people engaged, not just what they were reading. Much of this content resonated during moments of pause. Not when leaders were kicking off something new, but when they were asking a harder question: Is the path we’re on still the right one?
You see this in:
- ERP reassessment conversations
- AI readiness and foundational gaps
- Shifts in workforce investment priorities
What this signals:
Leaders continue to look for clarity, especially when changing course feels expensive, but staying the course feels risky.
Confidence is a Recurring Theme
Another consistent signal? Confidence. The kind of confidence that comes from understanding tradeoffs, knowing where the risks are, and being comfortable saying “not yet” or “not this way”. Content about future-proofing, decision-making, and leadership under uncertainty consistently resonated.
What this tells us:
In uncertain markets, leaders continue to look for steady, trustworthy answers.
Workforce Strategy is Officially a Finance Topic
Workforce-related content performed best when it was framed as a core business and financial issue, not an HR-only topic. When workforce decisions were tied to cost, growth, and enterprise risk, engagement followed.
What this tells us:
Workforce strategy has entered the C-suite conversation, especially for CFOs thinking about cost, capacity, and long-term resilience.
Real Experience Still Wins
Across our content, pieces grounded in real experience consistently performed best. Our take? There’s real comfort in hearing from people who’ve been in the middle of it. Who understand the compromises. Who don’t pretend it was simple.
Why We’re Sharing This
For us, this kind of analysis helps shape what we focus on next. But it’s also useful for anyone trying to sense where the market really is. This is a snapshot of what your peers are paying attention to, and a reminder that many leaders are wrestling with the same questions, pressure, and tradeoffs.
Thanks for reading along with us. Let’s get ready for the year ahead!