Association for Change Management Professionals: SoCal Speaker Event
Storytelling for Change
Storytelling is intrinsically tied to our human experience. Science now shows that good storytelling causes observable changes in the brain activity of the audience receiving the storyteller’s message. When information is communicated via stories it naturally flows into the way our minds receive and catalog new information, making it easier to relate to the message.
In this presentation, you’ll learn about storytelling, what it is, how it works, and how it can be utilized to share a vision for change. You’ll also gain insight into how you can take advantage of storytelling to be a stronger and more persuasive communicator in both work and life.