Founded in 1989 by Michael S. Sitrick, Chairman and CEO, Sitrick And Company has for the past 26 years been developing and implementing strategic communications programs for more than 1,000 companies, individuals and entities. Sometimes this requires communications with the company’s employees, other times it involves communicating with a company’s shareholders, vendors, government representatives, landlords or all of the foregoing. More often than not it requires dealing with the media, either digital or traditional. Los Angeles Magazine wrote: “Sitrick is a pure product of the 24-hour news cycle, of a culture dominated and defined by newspapers, magazines, TV, radio, the Internet, of the never-ending noise streaming into our lives…what distinguishes Sitrick is (its) ability to play the media to (its) clients’ advantage.” CFO Magazine wrote, “Where do companies turn when you-know-what hits the fan? Say for example, when FBI agents invade your offices or an out-of-state bank refuses to renew your credit line that is keeping the company and the economy afloat? …Sitrick...”
Sitrick works with clients and their advisors to develop and implement effective communications strategies that will enhance reputations and facilitate the achievement of corporate objectives, including mitigating negative media coverage. While the firm, is known for its placement and shaping of some of the nation’s most important news stories, giving it access to the media that few firms can rival, perhaps even more telling are those that never make the newspapers, evening news or television news magazines where Sitrick And Company achieved the much more difficult task of keeping clients out of the news. Matters with which Sitrick has been involved span the spectrum. They include such things as claims involving contract disputes, data breaches, allegations of fraud and fraudulent inducement, Qui Tam actions, wrongful death claims, allegations of illegal drug use, and a variety of white-collar crimes, criminal and civil cases against companies and their executives for such things as price fixing, insurance fraud, options backdating and antitrust violations, race and sex discrimination, sexual harassment, racism and even rape. We have also handled extremely sensitive environmental matters, racketeering cases and high-profile divorces, the sale of businesses, and mergers and acquisitions.
Sitrick approaches an assignment like a trial lawyer, gathering the facts, identifying potential sources and then developing an “argument” for the “jury” in the court of public opinion, which in Sitrick’s case can be the investment community, employees or the media. The strategies for rehabilitating reputations of companies and individuals are fact-based, informative and engaging. For additional information, visit www.sitrick.com
Sitrick And Company’s executives have served as officers, directors, managers and board members of both private and publicly traded companies. Its staff includes executives with both corporate and media experience, including former senior executives of Fortune 500 companies and editors and reporters from such news organizations as The Wall Street Journal, Dow Jones News Service, The New York Times, Bloomberg News (in the US and Europe), Los Angeles Times, Barron’s, Forbes, The Philadelphia Inquirer, San Francisco Examiner and NBC and CBS Television news. Senior executives also include a retired, three-star general from the United States Army and a former litigation attorney from one of Los Angeles’ leading litigation firms.
To find out more, visit www.sitrick.com